How “Pokemon TCG Pocket” Will Usher in a Massive New Era for the Pokemon TCG
At first glance, Pokemon TCG Pocket appears to be an inferior Pokemon TCG experience. Some fans may even see it as a useless or pointless app.
You’re supposed to collect digital cards, not real ones? You have to pay for virtual packs? The game features watered-down Pokemon TCG battles — and they’re using the simplified mechanics from those weird My First Battle decks?
Why is Pokemon making this app? I didn’t understand the point of it when it was revealed on Pokemon Day. I wanted to find out — and the answers completely changed my perception.
To understand why The Pokemon Company is creating this app, we need to look at the larger gaming industry. Specifically 2017’s Yu-Gi-Oh! Duel Links and 2023’s Marvel Snap. Both are digital trading card game apps that feature card collecting and simpler battles.
Yu-Gi-Oh in particular has already accomplished what Pokemon is planning. Their Duel Links app is analogous to Pokemon TCG Pocket, featuring lighter mechanics and quick battles. Then if you want the full Yu-Gi-Oh experience, you can play their Master Duel app, which is analogous to Pokemon TCG Live.
Despite featuring a lighter version of the game, Duel Links has generated a stunning amount of downloads and revenue for Konami, the makers of Yu-Gi-Oh.
In the first half of 2021, it had earned over $110 million, making it the top-grossing card battler mobile game during the period. By September 2022, Duel Links had received over 150 million downloads worldwide. According to Konami at the time, “Duelists across the world have collected more than 75 billion cards and have done battle in 7 billion Duels.”
Marvel Snap saw its full launch in 2023. By August 2023, it reached over 22 million downloads and $100 million in revenue. It dethroned Duel Links to become the top-grossing collectible card game on mobile, generating over $73 million in in-app purchases from January 2023 to August 2023. This was followed by Yu-Gi-Oh! Master Duel ($33.4 million), Yu-Gi-Oh! Duel Links ($21.8 million), Magic: The Gathering Arena ($19.6 million), and Hearthstone ($18.6 million).
The success of these apps undoubtedly caught Pokemon’s attention, and explains why they are entering the space with Pokemon TCG Pocket. Their obvious goal is to capture market share and introduce mobile gamers to the Pokemon TCG.
But why are these apps popular with fans of their respective franchises? You don’t get to own physical cards. The game mechanics are simpler. And for Pokemon and Yu-Gi-Oh, there are official apps with the “real” experience.
Rory O., a top Yu-Gi-Oh player, explained to me that the selling point of Duel Links has always been its accessibility.
“When it comes to card collecting in Pokemon, you have to go to a store and spend $5 on a pack. This is becoming a larger and larger hurdle in today’s world with increasing expenses and less free time. An app like Duel Links and now Pocket is a well-balanced compromise for casual fans: you can open packs from the convenience of your phone, for free, or for cheaper than the real product. I imagine Pocket will essentially be a ‘diet’ Pokemon TCG. It’ll be appealing to people who just want to open cards, have a collection with their favorite Pokemon to look at on the go, and maybe learn how to battle now and then.”
A Yu-Gi-Oh player from my Pokemon League, Griffin S., also agreed the accessibility is what makes Duel Links so successful. “People who can’t or won’t reach a local game store can still participate. They can easily open packs, build a digital collection, and feel that pleasure. It feels less cumbersome than a physical collection. It may not scratch the itch of a real collection for a normal fan. But it scratches the itch to play for casual fans.”
Both players agree Duel Links lowers the barrier for learning how to play. Rory O. stated, “Duel Links was a lot easier to play and understand when I was new to Yu-Gi-Oh. I originally played Duel Links expecting the full version of Yu-Gi-Oh, but instead got a pretty different game. It has incredibly quick battles and its own metagame. It’s fun to jump into. Playing modern Yu-Gi-Oh has a pretty large knowledge hurdle. But some of my favorite decks that would be considered ‘casual’ or ‘rogue’ in the main game were pretty strong in the Duel Links metagame. The Pokemon TCG has always been relatively simple, but perhaps Pocket will make it easier for less experienced or younger players to enjoy it.”
Griffin S. went on to say, “The Duel Links gameplay is amazing and the simplified format and smaller decks means decks not often ‘powerful enough’ in the main TCG perform much better. The UI is stripped down and suits a mobile platform really well.”
All of this said, some players have expressed concern with the app’s potential management. “I worry Pocket will just be a bad game because PTCGL is a bad game,” said Griffin S. “It has a lot of bugs and issues.”
While Pokemon TCG Live is developed by TPCi, Pokemon TCG Pocket will be developed by Creatures and DeNA. Creatures develops the Pokemon TCG while DeNA created Pokemon Masters EX.
If the app does even as half as well as other franchises, we could see a huge surge of new fans joining the Pokemon TCG!