TPCi Ranked #7 Global Licensor for 2024, But First Revenue and Rank Drop in Years
License Global has released its 2024 report ranking the top global licensors of the year.
TPCi ranked #7 and generated a whopping $10.8 billion in revenue from licensed products.
- The Walt Disney Company – $62B (Estimated)
- Authentic Brands Group – $28B (E)
- Dotdash Meredith – $26.4B (E)
- Warner Bros. Discovery – $15B
- Hasbro – $14.1B (E)
- NBCUniversal/Universal Products & Experiences – $11.5B
- The Pokémon Company International – $10.8B
- Bluestar Alliance – $8.5B (E)
- Mattel – $8.5B (E)
- WHP Global – $7.5B
However, this is TPCi’s first decline in growth in five years — an $800 million drop compared to 2023. It’s also TPCi’s first ever ranking drop, going from #5 to #7.
Except for 2024, TPCi’s licensed revenue has risen steadily. It first appeared on License Global’s report in 2019, ranking at #23. Two years later it entered the top 10 list where it’s remained. TPCi’s greatest year of growth was from 2021 to 2022.
2019: #23, $2.9 billion- 2020: #11, $4.2 billion (+$1.3 billion, +12 rank)
- 2021: #10, $5.1 billion (+$900 million. +1 rank)
- 2022: #5, $8.5 billion (+$3.4 billion, +5 rank)
- 2023: #5, $11.6 billion (+$3.1 billion, +0 rank)
- 2024: #7, $10.8 billion (-$800 million, -2 rank)
Each year, License Global asks different brands to submit revenue reports. License Global then validates the figures and curates a report. This means TPCi submitted their figures to the company.
The revenue only represent Pokemon’s licensing outside of Asia, as the report is for The Pokemon Company International.