Pokemon Top Toy Property in the World, Surpasses a Billion Dollars in Sales for 2024!

Water Pokémon Master · Monday at 1:52 PM

Back when I started PokeBeach in 2003, "Pokemon is dead!" was a popular phrase at school. But I always believed in it!

MarlinRimes · Monday at 1:53 PM

And yet, they can’t fix the scalping situation

Greninjaboi · Monday at 2:55 PM

MarlinRimes said:
And yet, they can’t fix the scalping situation

The biggest company likely also has the biggest demand to be fair.

gemjadem · Monday at 3:12 PM

MarlinRimes said:
And yet, they can’t fix the scalping situation

this is exactly why they WON’T fix the scalping situation. they are making all the money in the world - what incentive do they have to change a single thing they’re doing?

Greninjaboi · Monday at 3:14 PM

gemjadem said:
this is exactly why they WON’T fix the scalping situation. they are making all the money in the world - what incentive do they have to change a single thing they’re doing?

I mean, more product means more money. They are definitely incentived to print more, as secondary market prices do nothing for Pokemon's own pockets.

somesam · Monday at 4:17 PM

"Punishing"

koala cub · Monday at 4:20 PM

Greninjaboi said:
I mean, more product means more money. They are definitely incentived to print more, as secondary market prices do nothing for Pokemon's own pockets.

maybe i'm being overly doomer but i feel like artificial scarcity is more profitable for the pokémon tcg

one part of what has made these sets sell out like crazy is the sense of rarity. the idea that "if i can't get it as soon as possible, then i won't be able to get it ever again".

if a set gets overprinted, there's going to be less of an allure for scalpers. which is indisputably a good thing on a human level! but scalpers are unfortunately some of the consumers with the most money to spend. without that allure of artificial rarity, these scalpers won't be fighting each other at costco trying to get their hands on the product. which again, is a GOOD thing for every fan. but if that anti-scalper policy isn't the 100% most profitable method for the company, i'm scared it won't happen & that their public statements are lip service rather than tangible plans for action.

Chicken008 · Monday at 4:27 PM

Sure is a lot of non-toy related things mentioned.

jdubs4lief · Monday at 4:30 PM

Was only a matter of time. Already the top all time grossing franchise, time to hit all the more specific stuff

TheRainmaker · Monday at 4:38 PM

MarlinRimes said:
And yet, they can’t fix the scalping situation

And their games on all fronts (mainline games, TCG games, etc etc) have quality issues.

I think the anime is the only area where they don't have notable issues? I wouldn't know though, I only watched until BW.

Celery · Monday at 4:46 PM

As expected

TheLegend · Monday at 5:21 PM

And the scalpers made the same

Icycubed · Monday at 5:23 PM

Printing 18% of all cards ever printed in 2023 is insane metric

piyuv · Monday at 5:31 PM

> Pokémon TCG products and experiences consistently see success at retail

This is why scalping won’t go away. They simply define it as “success”, disregarding all the shitshow that’s been happening

gtm · Monday at 5:34 PM

I dont believe this article. Pokemon publishing a report to say they are #1? Seems like a conflict of interest. Pokemon is probably like #420 and not even worth scalping. Stop scalping guys, the fad is over. Stop scalping for sure.

gemjadem · Monday at 5:37 PM

Greninjaboi said:
I mean, more product means more money. They are definitely incentived to print more, as secondary market prices do nothing for Pokemon's own pockets.

im not talking secondary market - all of their own products have sold out instantly on their direct websites for the last several months. sure they could print more and make even more money, but scalpers will just snatch that up too, and it won’t matter to them either way.

there’s still no incentive to prevent all the many ways these people acquire product to resell, bc that is a part of the market they have nothing to do with. once the product is out of their hands, whether to scalpers or actual players/collectors, what do they care? whether they print ten thousand booster boxes of a set or ten million, they have no reason to care who buys their products or how much they resell it for - they make the money either way

TheNidoKing · Monday at 8:09 PM

And yet I haven’t seen physical PTCG products in stores in over 12 months.

panbandan · Monday at 9:26 PM

I guess on the topic of toys, to this day I still don't know why the Iono/Bellibolt figure on Pokemon Center was always at $329.99. Their other figures normally went for like $120ish, and Leon himself at the same time is $100 less than Iono? Never made sense.

Hey Pokemon, if you wanna increase toy sales might I kindly suggest keeping them under $250 at least lol.

Professor Brandon · 2025-04-01T00:45:10-0700

Can we redirect any of these profits to improving the video games? No? Can we use it to hire enough people to finish the game and make it run smoothly and look good? Also no? The most profitable franchise and one of the best selling video game series is going to continue to produce horrible quality games while most other developers and publishers continue to improve their products? Got it.

Brand Highlights & Accolades:

Video Games:

Mobile Apps:

Pokemon Trading Card Game:

Animation & Entertainment:

Pokemon Center:

Licensing & Promotions:

Licensing Accolades:

Punishing:

Play! Pokemon:

I like Pokemon more than you! :p

AHOY! YO! YO! YO HO HOOOOO! PREP FOR THE BATTLE!

Aspiring Trainer

fukuda enjoyer

Aspiring Trainer

Aspiring Trainer

they/them

Aspiring Trainer

Aspiring Trainer

I like Expanded

weird person with weird opinions

Aspiring Trainer

Aspiring Trainer

Missing Mew Vmax

Aspiring Trainer

fukuda enjoyer

Aspiring Trainer

Aspiring Trainer

Aspiring Trainer

News Archives