Agree. I too have been having this converstion with peers. What you mention about the difficuty, has been mentioned for about ten years now, so yeah. They really do not care ,that was very evident for the first time with Gen 8. Leaving Pokemon out, because the kids do not care anyway. Leave difficulty out because the kids do not care anyway. Leave any real character-design out because the kids do not care anyway.. The only reason I can think of why they give us no effort at all is money. The only question they seem to be asking themselves is; how can we maximize profit. That also includes saving costs (no polish, complete dex ect. only gimmicks because, again, the kids do not care anyway and love a big Pikachu even though it makes no sense at all)
It's also poor management, understaffing, and Pokemon rushing GF to get the game out. Part of it is a lack of ambition, and yet at the same time, I guarantee you those
with the ambition can't even use it because there's no time and nobody around to help. Doubly so when they're split down the middle of their 100-person staff working on Town, a game nobody cared about because it wasn't that great anyways.
We grew up with Pokemon games that were results of well thought out ideas and years of creativity. It´s not needed anymore. The brand sells and apparently superficial is the norm now? I don´t get that either.. But yeah, the easier the better. In Sword/Shield there is a cut scene every other vife minutes and if you had a battle.. Some dude comes along to hand you potions. The music was bad too..
I didn't even grow up with them, honestly. I got into them when I was a teenager, and during this time I got immersed in games like Platinum, HGSS, and the Unova games. Each of those had a level of difficulty, polish, and-especially in the case of Unova-
ambition that you really don't see anymore because they want to "play it safe" because a few people complained about BW being new and different.
And yet... Which are the games being talked about, years later, and largely beloved by the fans nowadays? The ones that actually had love, care, polish, and ambition in them. Nobody's going to be talking about Sword and Shield in a few years besides how poorly put together it was, because that's all that really stands out, lol. The designs of the Pokemon themselves are mostly solid, at least. A couple bad ones but mostly solid.