A bit slow on the announcement for this one, people have known GameStop overcharges for Pokémon TCG products for a while now.
As to why their doing it it's been mentioned in earlier articles, its because GameStop "believes" that overcharging spooks scalpers (protip: it doesn't) and because they can't keep up with the growing demand and have to get products from more distributors, some of whom charge more than wholesale price.
This thing is probably going to be $300 on secondary market if Pokemon doesn't print it into oblivion and announce their intentions about doing so up front.
They won't because it would affect their bottom line and hurt their investors.
Boycotting GameStop won't help due to this problem having its roots in TPCi being run terribly. The
only way to pass the message on is to get
really rowdy in-person and
physically showing how ticked off fandom is with the current situation.
An online petition or hashtag campaign? Please, every corporate executive knows they're worth less than the butt paper used to clean themselves.
Protesting outside of TPCi's HQ? A bit more effective but they could still call the Bellevue PD to tell you to go away.
Now protesting at Worlds? If it's enough to actually
disrupt the event that would definitely leave a mark of shame on TPCi's face.
Right now is the worst time to be a Pokemon TCG Fan...
I'm honestly just waiting for someone to something stupid and actually [REDACTED] a scalper over this nonsense, especially if they use a wireless [REDACTED] to do it.
Of course, I mean the ones that are for the community
Almost all of the LGSs in my area, even those that host Leagues and other sanctioned events, are now selling TCG products for market value. It genuinely sucks.