$19.99 is about what I thought. (In US pricing. It's probably going to be more like $30-40 here in Australia. >.>) I'm expecting something a little more akin to the Red Genesect Collection than the Battle Arena Decks. (Yes, the Red Genesect Collection was basically a Battle Arena deck, but it wasn't as competitively focused, despite a few reprints of playable cards. It was more "decent" than it was "good".) I do expect the Pokemon line-up in these to be nowhere near as horrible as the one in the Red Genesect collection, though. (Man that was a joke. It was the Mind Wipe theme deck's Pokemon lineup with a worse Genesect. >.>)
You know what, let's add a rant in here... Why are Pokemon theme decks (and similar products) so expensive? Yu-Gi-Oh! Structure Decks are cheaper, and actually playable out of the box. (To the point where getting a couple of copies could potentially build you a fairly competitive deck.) You're lucky to get half a dozen competitive-level cards out of a Theme Deck, and you're paying significantly more for anything that's competitively-focused.