The packs look very cool or, as d Master said, graceful for Cresselia. Palkia still looks fairly ugly, but it still doesn't look too bad, it's just in comparison to the other brilliant packs. The theme deck images remind me of the DP images, with just the Pokémon on a background, whereas MT and SW had actually quite cool theme deck images (well, SW at least), with almost "action" poses. The GE decks don't really, but not bad. I'm looking forward to finding out what is in the decks.
I don't care about the anime, but the fact that it was the highest grossing anime film last year is a massive accolade for Pokémon.