This is very likely designed to be played with 1st-2nd grade schoolers, or relatively older parents. I'm not one to downplay on kids; they can be very smart and if they're 9-10 they can definitely understand a Battle Academy deck, heck, maybe even the world champions deck kit, but younger kids have varying degrees of understanding, and this is both simple and engaging enough for any of them to understand.I still think that the OG Battle Academy is the best way to introduce new players. My First Battle lacks any layer of depth and teaches you the wrong way to play. New players may like this, but I remember being fully able to comprehend Battle Academy, and enjoyed it a lot. TLDR; I agree
Besides, this is just ten bucks. You pick it up, then use it to teach young, 0-experience players. If they get it, ask if they're interested with the big boy stuff. If not, no harm done and move on. If yes, grab two starter-equivalent decks and show them the real ropes again.