Last weekend the second wave of “Pikachu with Grey Felt Hat” promos released in the Netherlands. Customers had to spend €30 on Pokemon TCG products to receive one.
As we expected, this second wave was almost as large as the first — nearly doubling the first batch. The only difference was hobby stores were left out of this wave. Each of the 1,000+ chain stores again received between 25 and 650 copies, with an estimated mode of 150 copies.
Security was even stronger this time. We’ve learned Intertoys’s headquarters monitored the distribution of promos live. If a store checked out too many promos at once — as in an employee was scalping them — the...
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