To promote the fact they’re developing Pokemon TCG Pocket, DeNA has announced it has renamed its Pokemon subsidiary from “DeNA Digital Production” to “Pokémon Card D Studio Co.”
The subsidiary was originally established in February 2020, just six months after the release of Pokemon Masters EX. It is a joint investment owned 66.6% by DeNA and 33.4% by The Pokemon Company. Its stated purpose is to promote collaboration between the two companies.
In their press release, DeNA states “Pokemon Card D Studio Co.” aims to leverage the experience gained from developing Pokemon Masters EX in order to provide “stable global services” for Pokemon TCG Pocket.
DeNA currently lists a 50 million yen capital for the subsidiary, or $317,000. For businesses, “capital” commonly refers to the money and assets a company possesses for its operations and projects.
Presumably renaming the subsidiary is a demonstration of DeNA’s commitment to Pokemon TCG Pocket...
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