Distributing every mythical pokémon so players can finally have a full dex with all pokémon in gen 6 (...hence why ORAS had all the remaining legendaries and even Deoxys).
Very cool thing they decided to do (and the TCG boxes were already hinting at that) but why the hell some are through wi-fi, while others (which, no surprise, are the more popular ones) are store events?
I don't know how it's going to be in my country for the ones distributed in stores but please, anything but serial codes! I was so relieved they did the Hoopa event through Nintendo Zone at the store instead of serial codes.