$19.99 is about what I thought. (In US pricing. It's probably going to be more like $30-40 here in Australia. >.>) I'm expecting something a little more akin to the Red Genesect Collection than the Battle Arena Decks. (Yes, the Red Genesect Collection was basically a Battle Arena deck, but it wasn't as competitively focused, despite a few reprints of playable cards. It was more "decent" than it was "good".) I do expect the Pokemon line-up in these to be nowhere near as horrible as the one in the Red Genesect collection, though. (Man that was a joke. It was the Mind Wipe theme deck's Pokemon lineup with a worse Genesect. >.>)
You know what, let's add a rant in here... Why are Pokemon theme decks (and similar products) so expensive? Yu-Gi-Oh! Structure Decks are cheaper, and actually playable out of the box. (To the point where getting a couple of copies could potentially build you a fairly competitive deck.) You're lucky to get half a dozen competitive-level cards out of a Theme Deck, and you're paying significantly more for anything that's competitively-focused.
You should have seen the MTG intro pack, $14.99 USD MSRP, with a piece of junk deck, competitive wise, and 2 boosters.
Let me make some predictions. I bet the Moltres EX deck will be Sky Guardian 2.0, Zapdos EX deck will be Storm Rider 2.0, and Articuno EX deck will be Aurora Blast 2.0, all with double the trainers and the EX card tacked on. LMAO.
A little off topic, but would you rather spend less on little, or spend more on more? For example, you have a favorite product, and it has a certain amount of MSRP. Let's also say boosters are $4. If that favorite product MSRP increased by $2, but it had one extra booster in it, would you like it, or do you not like it? Let's take the elite trainer box. There are 8 boosters and it costs $40. Would you pay $42 for it with 9 boosters? How about $44 for 10 boosters?
For MTG I liked collecting intro packs and when their intro pack went from deck + 1 booster for $12.99 to 1 deck + 2 boosters for $14.99, I was mad. Same with Fat Packs, 8 boosters + stuff for $34.99 to 9 boosters + stuff for $39.99, and now 10 boosters + stuff for $42.99.
Since MTG is changing their 5 per set intro packs to 2 per set planeswalker decks for the upcoming fall set, Pokemon should follow suit and change their 2 per set theme decks into a 1 per set deck that has an EX or now GX card as the cover card. The cover card would be exclusive to the deck.
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