Sure it's cool, but $80 is too much. TCPi has a habit of making Generations products more than they should be. Maybe like, $50-$60 would be more reasonable.
I see this argument all the time and it drives me up the wall. Generations products are priced very well.
Let's take the mythical collections. They're $13 for two packs, a promo and a pin. Now, if we assume a Generations pack can be retailed for $4 (the same price as a single normal pack at retail), then a Mythical collection would work out to $8 for the packs and $5 for the pin and promo. If you look at the pins for sale on Pokemon's website, they retail for upwards of $8 each, so this is already an excellent deal.
The Premium collections are $25, and they have four packs, a promo, and a very well-made figure. Four packs would value $16, meaning we get the promo and figure for $9. Whether you like the bust-style figure or not, you can't deny the figures are very much worth that price, as they are beautifully detailed and well-made.
The Generations ETB retails for $50, and it comes with ten packs. That's $40 in packs, and you get all the extra ETB stuff PLUS the Shayman promo for just $10. That's an even better deal than a normal ETB.
So, we come to this product. For $80, you get ten packs (valuing $40), three ETB-style boxes (if we take MechanicalMarine's pricing at face value, that's $12 for all three), two promos and a full figure detailing two pokemon (let's spitball and say they're worth $10 together), AND an art and concept book. That book could easily retail for $20-$25 alone. So if we add together the value of this box (40+12+10+20), we get $82. That's hardly egregious for everything you're getting.
That's not even taking into consideration the time and work that goes into these products in regard to the art, labor, etc. that goes into it. Then remember TPCi needs to make a profit off this stuff.
It's expensive, yes. But it's also more than worth it.