Hey to be fair the pay to win model I can live with, especially with resellers you can get the Promos for a few dollars or pounds (eg I imported sm37, 38,39 to UK for under £20, compared to the £45 each shelf price of the premium collections - and as cool as a jumbo is and a couple of alternatives Holos are that's some saving!)
Ultimately thou if it becomes standard practice it will damage their model as will be much cheaper than buying endless boosters just in the hope that your gonna pull the charizard or Ho-oh etc - but I'm sure Pokemon will realise this before long!