Assuming by sleeve shuffle you mean weaving a cut of the deck in from the side, it's ideally equivalent to riffle shuffling (and avoids bending the cards), so I would recommend that. 7 is absolutely the number to go for in the beginning of rounds, or after a long search (such as your first search, after checking which cards are prized). After your initial few searches, you should lower that number simply for the sake of game pace, but do not shuffle insufficiently.
The number of sleeve or riffle shuffles you do should be roughly proportional to the information you learn about the deck. In other words, during your first search you will spend a great deal of time simply counting and checking prizes, which means you will, both purposely and incidentally, learn many things about the ordering and contents of the deck. For that reason you really should do 7 shuffles to make sure you haven't gained any unfair advantage (e.g. noticing your top card is a supporter which you need, and thus not shuffling the top portion of the deck).
Later in the game, if you for example play a professor's letter and simply grab the first two energy you see, then you really haven't learned much and, assuming the deck was random (and thus well shuffled) to begin with, you don't need to do too much additional shuffling (but I would not do less than 3 iterations even for minimal searches).
When shuffling cards into your deck, because the cards you insert will be in order, or relatively close together and in order, you must shuffle a number of times roughly proportional to the number of cards shuffled in. So if you play N with a 7 card hand, you really should do 4-7 shuffles to randomize the deck sufficiently (note: randomizing does NOT mean evenly distributing cards. It means putting the deck into a state with equal likelihood as any other possible ordering of the cards).
And as I said before with pile shuffling, it's practically useless unless some random aspect is added somewhere. This can be anything from placing cards on piles in random order (without regard to sequence, pattern, or stack size) to sleeve or riffle shuffling each pile together when finished.