It is very shortsighted to assume that everyone collects cards in the same way you do. People are usually very hyped for full-art supporters and they retain decent prices - now these people have another level of rarity they can collect if they want to.
But nobody is putting the gun to yours or anyone's head to get them. They are not playable pieces, you're not going to lose a tournament without having them. The only value of having them is having them.
You can criticize their look all you want - they do look goofy. But the game does not have to adhere to one specific type of collector at the cost of competitive and casual players, collectors, traders and game stores. I'd take 30+ Secret Rares over 8 regular holo Rares every day of the week.
Right... So basically, no one is allowed to voice their opinions if it's negative and does not align with yours. And everyone should be hyped for anything Pokemon-related--
because it's Pokemon, the flawless franchise! Yeah, I can speak in sarcastic hyperbole too.
But in all seriousness, it's comments like this and the quip you made earlier that clue me in on the fact that you don't understand why others don't like an overabundance of ultra rares in every single set.
Of course we don't expect everyone complete every single set.
Of course no one is forcing us to do so either.
I think the thing that you're missing is that, for a collector like me, I
want to collect each set. Collecting the cards is
fun. Completing an entire set is very
satisfying. That is why I have spent so much money on this hobby, collecting the cards in this manner. It is
enjoyable to me, and I know many other collectors feel the same way. That's important to keep in mind as I go into the explanation of why the continued increase of ultra rares has become undesirable and frustrating to collectors like me.
Back when I starting collecting cards again after a hiatus of a few years, I got a booster box of HS Unleased. With that one booster box, I nearly completed the set. It felt awesome and, again,
satisfying. I was only missing a few holos, Primes, and Legend pieces. I could later either trade or buy the missing cards, and I'd be done! Later on with the BW and XY sets, I would buy a booster of every new set. With EX's, FA's, and secret rares in every set, I wouldn't get as close to completing each set as I did with that Unleased box, but it was at least a fair amount of the set completed. It might take a bit longer and there might be a few more expensive cards to get, but it was manageable and still fun to collect and complete.
Then we get into the SM sets, where TPC decided to add a third rarity on top of GX's and FA's, and that Japan would get a new set nearly every month (if not
every month). Meanwhile, TPCi had no choice but to create giant sets in order to keep up with Japan, if they wanted to keep their release schedule of a new set every 3 months. So now we have 30 to 50 ultra rares in every single set. In a booster box, you'll get 6 ultra rares. One or two might be a full art; perhaps you'll get one of many rainbow rares or gold cards, but you're not guaranteed. You'll barely put a dent in the amount of ultra rares. In fact, you won't even get half of the holos in the set from a booster box. It's underwhelming and unsatisfying. With so many ultra rares to get, if you want to complete the set,
it becomes really daunting, financially. If someone was to just buy one of every single card in Cosmic Eclipse, for example, they'd be out hundreds of dollars. Multiply that four times a year. (And if you tried your luck with booster packs, it seems unrealistic. There are videos on YouTube of people opening 1,000 SM-era packs, and they did not get a complete set.)
So now because there is an overabundance of ultra rares in every set, the notion of completing these sets--
something that I enjoy--is no longer feasible. I can no longer afford the hobby that I have had for about 20 years. As a result, I've lost interest in buying most TCG products, and that's a very frustrating feeling.
I would hope that actually explains why others and I have been so negative about ultra rares--especially rainbow rares. I really don't think it's so much the fact that rainbow rares exist, it's just how
superfluous they are when other versions of the same card already exist. I doubt anyone would say people aren't allowed to like these cards, though.
And now that I'm seeing the entirety of each sets' secret rares, I can say that it seems like they took a few steps in the right direction to find that balance between a variety of ultra rares and not going overboard. But then there's the rainbow rare Supporters, which are again superfluous, and thus why they were the main topic of disinterest in the comments.