You know, I'll never understand why the sets have to be so many cards. You said it above, like 70% of the cards are hopeless in game play and are strictly for collecting. I'd prefer a SOLID/Well balanced 50-60 card set where all the cards have some chance at seeing game play. I know this is a tall order, but as much as I like collecting, I like to have more options when it comes to game play and new sets. It seems that everyone is just trying to get those 10 cards that everyone is playing and all the others are just junk.
The
short answer is that the Pokémon Trading Card Game is meant to appeal to three distinct groups: players, collectors, and those who are neither. The last of those is easy to please; release cards with Pokémon on them. Maybe make sure they have enough foil cards for the magpie effect. Collectors are the ones who really did the large sets. Players are more concerned about the underlying game. The thing is,
when done right this benefits us all. We all want different things from the game, but it can provide those things to us at a lower cost because of it. Players focus on what they need for playing, collectors want everything but usually just as singles, and non-player/non-collectors just want what they want.
I want less dangerous filler in sets. What do I mean by "dangerous filler?" Two possibilities; questionable reprints (including old cards under a new name) and cards with little hope of proving competitive. The former is
only an issue when it messes with card retention as it pertains to set rotation; otherwise, I'm about to sing its praises! The latter isn't just annoying because it means a lot of what you buy is more or less a waste,
but there is always the risk something intended as fluff (safe filler) ends up having some serious ramifications. I think
Tropical Beach is still the go-to example; it wasn't the first or the last promo to have use for competitive play, but it is the one that proved the most useful with such a small, specific supply.
Yes, this is still the
short answer. XP Now, some collectors
love having to complete larger sets.
Most like pulling premium rarity cards. There are also some players who are all about figuring out how to make use of questionable cards. Though players are the smallest group, what we want usually affects the other two groups
least; the-powers-that-be can seek to separate us from our money without compromising their plans for the other two larger groups. My hypothesis is that problem filler can largely be eliminated without hurting sales to the other two groups. If smaller sets aren't possible, then a shift to more premium rarities to fill out the numbers could help.
Wait, how does that help players? Because though higher rarities aren't going to contain "exclusive" cards. Parallel holos are one great example of this. So are Full Arts and whatever we are calling the higher rarities in
Sun & Moon. I can also see treating some high rarity cards as "preprints"; just get players
used to something starting out as a rare+ card, but don't worry, next expansion will have it again, and at least one rarity lower.