Well, I don't consider a meta to be counter play. Having knowledge of the meta is important to that counter play but it doesn't really do you any good. While a tech can be consider counter play, its not what a true counter play is. I consider techs a waste of deck space because you have to cut consistency just to prepare for a match up a little bit, when you can just have a side deck. With a side deck, you don't waste deck spaces and can play your deck the way its meant to be played. The purpose of a side deck is so you don't have to use your main deck space for match ups.
I will refer you to this article. If you disagree with it, so be it; Obsol33t (a.k.a. bondiborg) may not have been the greatest of the old guard, but he knew what he was talking about then and I believe it still applies today... or rather should still apply today, however people are terrible about expanding the usage of terms even when doing so undermines the purpose of said term.
I would argue that if you want your deck to be played the way it was "meant to" and the deck itself is sound except that the best cards are unduly powerful to the point of being unbalanced, that would be an issue with game design and make me less inclined to believe that a Side Board is the answer. The art of TecH has long been a hallmark of Pokémon, to the point the term has migrated elsewhere (though for all I know that too has faded into the mists of inconsequential TCG history). This is why I had to start spelling "TecH" funny: people have turned it into little more than a synonym for "add" or "counter" or pretty much anything. I might as well say I need to Smurf my deck. I don't understand how you're really using it; sometimes it sounds close to how I understand it but other times it sounds quite different.
Having more options makes the game more competitive. In a tournament, you have no options against a deck like Night March. As it stands now, you have to have a tech to beat it but for those other decks that do, your only two options are to either sign the match slip or hope your opponent doesn't draw the right cards and you can win. This is not the right way to go about this. I would call this unbalance. Even if I teched in pyroar into a deck, I still need to make room for like 12 cards at most, which is less cards for my decks strat. Side decks balance the game because players just can't go Rambo with their deck choices and expect easy matches.
I'm not sure what you mean by "making the game more competitive": are we talking from a marketing stand point? Players being more competitive with each other seems to be a rather separate thing; I've seen people be rather cutthroat in monotonous formats as well as diverse. Otherwise having more appropriate options does indeed improve game balance but you can't use that to support arguing for Side Board without giving credible evidence that a Side Board will result a more diverse and balanced environment... especially when the person whom you are trying to convince has made it clear he believes the opposite, that adding a Side Board will lessen deck diversity and game balance.
Night March is a strong deck but by no means the most difficult to face down. Multiple decks can beat Night March; while it is a deck built around mostly single Prize Pokémon that with the proper set-up will quickly ramp up to be able to OHKO a Basic Pokémon-EX, the attackers are all glass cannons and their Special Energy cards are quite vulnerable. The deck also needs Items and Abilities to at least set-up, and usually contain multiple small, Pokémon-EX. Just about everything in the deck should be in OHKO range.
If what you are running can't beat Night March and thus isn't tournament viable because of it, question whether it can hang with the competitive metagame at all. Consider that perhaps the general issues with the game that a Side Board will not solve (if anything will likely make worse) such as pacing, cards that do too much for too little, the Weakness mechanic, the Prizes mechanic, etc. might be the real issue.
I also ask again that you be careful because your examples aren't making things more clear but less. Even "tech" without the capitalization to indicate my older definition still shouldn't involve 12 cards! That's changing your deck's structure. Even a 2-2 line of Pyroar (FLF) is pushing the limits of tech and TecH. Plus it is just a really bad solution for the problem. Try adding in
- more fast, single Prize attackers you quickly set-up and afford to trade
- spread attackers to take out multiple of your opponent's Pokémon at once
- counters for Items because the deck needs to use them heavily to set-up
- counters for Abilities because most builds also need those to set-up, some for their main attacker (Mew-EX)
- Jirachi (XY: Black Star Promo XY67)
Well, good fighters have systems that balance it. this is why fighters now have meter for using things like this now and if something is broken, they just patch it out and re-balance it. The problem with Pokemon is you can't patch cards and the next set may not address these problems (see Mewtwo EX) for some time. This is why rules are crafted and ban list are made because its an attempt to remove toxic concepts from the game. On the player level, we can use techs to help that but the more tech you have in your deck, the less deck space you have for things your deck needs. This is why side decks are important because it gives players a chance defend themselves, since a lot of other cards gain usefulness through side deck.
You can't just assert your premise and count that as support, even if you also identify a real problem. Edit: If this is not what you think you are doing, then I'm really, really lost. Seriously, please rephrase, probably without the Fighting Game or Pyroar or Night March stuff, possibly with the deck(s) you think Side Boarding will save. I read this quick and yeah, it sounds condescending but from what I can tell it is what you are doing and I can't think of a more polite way to phrase it.
I suggest dropping the analogy because it totally falls apart here: almost everything you mention actually could be considered analogous to a "patch", more specifically the kind that don't fix a problem but just mask it. I'm not sure if you've mentioned any truly toxic cards yet in the ones that bother you. They usually aren't the most blatant examples because frankly its the support more than the attackers. You take out our top attackers right now and the next best just step up and the majority of the card pool still goes to waste.
A major flaw in your argument is that you point out Side Boards would externalize TecH and slightly more substantial counter plays but in actuality, they wouldn't. You have to side cards out before you can side them in so your core deck will still have to be at least a few cards shy of 60. A sideboard allows you to have what amounts to variable "TecH" in a deck. It also allows some decks to dramatically shift focus because you can find two decks that are basically 15 cards apart. For example, you keep bringing up Night March... while neither build would be optimal I'm betting you can come up with a list for Night March and a list for Vespiquen (XY: Ancient Origins 10/98) and Flareon (BW: Plasma Freeze 12/116) that is 15 cards appart. It would allow players access to Night March or Vespiquen/Flareon or Night Marc/Vespiquen or Flareon/Night March.
Then there is just the fact that the reason decks are so crowded is that there are a lot of great cards. You give people 15 extra slots for rotating TecH or even just alternate full playsets of goodies and the best decks? They'll get better. Even if the weaker decks improve more than the stronger decks, I doubt it would be enough to level the playing field as far as I cab tell.
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