Pokemon Top Toy Property in the World, Surpasses a Billion Dollars in Sales for 2024!

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TPCi has published their annual brand report. For the fourth consecutive year, Pokemon is the top toy property in the world. For 2024, Pokemon was also the only toy brand to surpass $1 billion in sales.
This is not the same report as when TPCi publishes how many Pokemon cards were printed last year. That report will come in May. In 2023, Pokemon printed 11.8 billion cards, or 18% of all Pokemon cards ever printed.
Here is their full brand report for 2024:

Brand Highlights & Accolades:
▪ Pokémon has been the global top toy property for four consecutive years.
▪ Pokémon ranked within the top 10 global licensors of 2024, with $10.8 billion in global retail sales in 2023.
▪ More than 480 million units of Pokémon-related software have sold worldwide, making Pokémon one of the most successful gaming franchises of all time.
▪ The mobile game sensation Pokémon GO has...

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I mean, more product means more money. They are definitely incentived to print more, as secondary market prices do nothing for Pokemon's own pockets.
maybe i'm being overly doomer but i feel like artificial scarcity is more profitable for the pokémon tcg

one part of what has made these sets sell out like crazy is the sense of rarity. the idea that "if i can't get it as soon as possible, then i won't be able to get it ever again".

if a set gets overprinted, there's going to be less of an allure for scalpers. which is indisputably a good thing on a human level! but scalpers are unfortunately some of the consumers with the most money to spend. without that allure of artificial rarity, these scalpers won't be fighting each other at costco trying to get their hands on the product. which again, is a GOOD thing for every fan. but if that anti-scalper policy isn't the 100% most profitable method for the company, i'm scared it won't happen & that their public statements are lip service rather than tangible plans for action.
 
> Pokémon TCG products and experiences consistently see success at retail

This is why scalping won’t go away. They simply define it as “success”, disregarding all the shitshow that’s been happening
 
I dont believe this article. Pokemon publishing a report to say they are #1? Seems like a conflict of interest. Pokemon is probably like #420 and not even worth scalping. Stop scalping guys, the fad is over. Stop scalping for sure.
 
I mean, more product means more money. They are definitely incentived to print more, as secondary market prices do nothing for Pokemon's own pockets.
im not talking secondary market - all of their own products have sold out instantly on their direct websites for the last several months. sure they could print more and make even more money, but scalpers will just snatch that up too, and it won’t matter to them either way.

there’s still no incentive to prevent all the many ways these people acquire product to resell, bc that is a part of the market they have nothing to do with. once the product is out of their hands, whether to scalpers or actual players/collectors, what do they care? whether they print ten thousand booster boxes of a set or ten million, they have no reason to care who buys their products or how much they resell it for - they make the money either way
 
I guess on the topic of toys, to this day I still don't know why the Iono/Bellibolt figure on Pokemon Center was always at $329.99. Their other figures normally went for like $120ish, and Leon himself at the same time is $100 less than Iono? Never made sense.

Hey Pokemon, if you wanna increase toy sales might I kindly suggest keeping them under $250 at least lol.
 
Can we redirect any of these profits to improving the video games? No? Can we use it to hire enough people to finish the game and make it run smoothly and look good? Also no? The most profitable franchise and one of the best selling video game series is going to continue to produce horrible quality games while most other developers and publishers continue to improve their products? Got it.
 
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