TPCi has published their annual brand report. For the fourth consecutive year, Pokemon is the top toy property in the world. For 2024, Pokemon was also the only toy brand to surpass $1 billion in sales.
This is not the same report as when TPCi publishes how many Pokemon cards were printed last year. That report will come in May. In 2023, Pokemon printed 11.8 billion cards, or 18% of all Pokemon cards ever printed.
Here is their full brand report for 2024:
Brand Highlights & Accolades:
▪ Pokémon has been the global top toy property for four consecutive years.
▪ Pokémon ranked within the top 10 global licensors of 2024, with $10.8 billion in global retail sales in 2023.
▪ More than 480 million units of Pokémon-related software have sold worldwide, making Pokémon one of the most successful gaming franchises of all time.
▪ The mobile game sensation Pokémon GO has...
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