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You might want to reread your posts before you post them if people have a hard time understanding what you are saying. In the episode, Ash just sees the horn and says, "Pikachu, the horn!" I'm not sure why it's misquoted. It probably became famous for the same reasons as "Do a barrel roll!"...

Quote trees are pretty cool, yo. I wouldn't have the mascot any other pokémon. Pikachu worked and keeps working.

Hence in the second episode where Arcanine is one the wall along with Articuno, Zapdos, and Moltres. :)