OKAY GUYS HERE'S A HUGE TIP. It's possible to be in the ambassador program AND get the price drop. Just do what I did. Got to best buy, ask them if the price drops within 30 days if you can get the difference (which they will say yes to) buy it, connect to the E-Shop, get in the ambasador program, keep the reciept and at August 11th. BAM. You just saved money, and get 20 free games. That's what I did.