You may hate this product, but I love this product.
because it is a preconstructed deck
What would you rather have released alongside each set?
2 theme decks as we have it right now,
or
One of whatever the legendary battle decks are going to be? Provided, of course, that all the cards are standard legal, and the Pokemon, the EX, and after Sun and Moon, GX, card comes from the set the deck represents.
The GX card should be selected, or made, so that it isn't something where everyone would want to buy up all the decks just because the card is too good, and not something where it is too boring and nobody would want it use it. The GX card should appeal to newer players, as this would be replacing theme decks.
MSRP must remain under $15.
Granted except as far as this product goes:
1) We don't know how many of these cards will be standard legal, but we know of three that aren't.
2) We don't know that these cards come with appropriate support, but if it does to an extent it contradicts #1.
3) It's a huge balance to make an EX/GX/Lv.X/whatever is popular at the time playable without being too good. This is why we never got a Shaymin EX tin.
4) Has anyone seen the price on these things? I'd be surprised if they weren't 20 dollars or more. I can't think of any Pokémon product aside from one pack blisters in recent memory that have been less than 10.
I can understand liking what the product could represent and in fact I can agree with that but this product itself has a real potential to be bad, not so much to be good.